It is evident that packaging design management requires mastering different expressive techniques. The illustration is capable of communicating an immense amount of things through its line, its color selection, its forms and of course its motive. In the case of strawberry cream «El Tamal», it has been crucial to represent the concept that surrounds this bottle.
The freehand drawing, different from the one that can be obtained on a digital tablet, offers imperfections that favor the concept of the product, where the human factor is of vital importance.
