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When white means black
The briefing of this project was very simple, a box that served as a gift to senior Chinese government, this box should contain an electronic vaporizer, a USB charger and two bottles of eliquid.
As for the price of the box a limit was not marked, it was only said that it should impress the person who received it.
We begin to work with ideas from our western world, and as we enter the project, we discover that the meaning of color varies according to the country, its culture and its religion, so we change radically from white to black. Funerals in China are white, so we had a strong reason to do so. So BLACK …
Black in China represents the depth of thought.
It symbolizes the fluid, the latent, the conservation, the immortality, the stability. It is also the color of knowledge, trust, adaptability, spontaneity, power and will. It is a color of emotional protection.
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